Shoe designer and world-class sailor Martin Keen struck out to create a shoe that would protect his toes from the bumps and jams inherent in sailing while at the same time deliver the breath-ability and quick-drying ability of sandals. That year he formed the Keen company to produce and sell the Newport, his version of a sandal with a patented protective toe cap. Footwear News labeled KEEN as the “Launch of the Year” and the company quickly grew.
Since the beginning, KEEN has been dedicated to innovation and conservation, from redesigning recyclable shoe boxes to creating 100% vegan shoes. Incorporating sustainable lifestyle practices is the goal of their new HybridLife campaign. Their website describes it:
“At KEEN, we’re an active outdoor company made up of people just like you… creating possibilities, playing outside, and caring for the world we live in. We believe that the outdoors is any place without a ceiling and create innovative products, allowing you to play in the outdoors, wherever that may be. Through our leadership and commitment to social and environmental causes, we hope to encourage and empower others to do the same. Create. Play. Care. It’s a way of life. We call it HybridLife .”
KEEN harnesses its own resources to put this campaign into practice. Many companies claim to use primarily recyclable and sustainable materials yet that was not enough for this young upstart.
Wednesday, February 1, 2012
Bing's Best Match Spotlights Official Sites for Brands
f you conduct a search for a brand, you're most likely looking for the official site. Bing is separating the official sites out from the rest of the results for brands with a feature called Best Match.
Here's an example of a search for FIFA. Notice the search box included with the result
Best Match isn't perfect. It didn't recognize Caribou Coffee. Also, the "best match" for Keen was a psychic site, Keen.com. But what about Keen shoes? They were at the top of the organic results below. Perhaps there shouldn't be a "best match" for that keyword?
Here's an example of a search for FIFA. Notice the search box included with the result
Best Match isn't perfect. It didn't recognize Caribou Coffee. Also, the "best match" for Keen was a psychic site, Keen.com. But what about Keen shoes? They were at the top of the organic results below. Perhaps there shouldn't be a "best match" for that keyword?
Bing's Best Match Spotlights Official Sites for Brands
f you conduct a search for a brand, you're most likely looking for the official site. Bing is separating the official sites out from the rest of the results for brands with a feature called Best Match.
Here's an example of a search for FIFA. Notice the search box included with the result
Best Match isn't perfect. It didn't recognize Caribou Coffee. Also, the "best match" for Keen was a psychic site, Keen.com. But what about Keen shoes? They were at the top of the organic results below. Perhaps there shouldn't be a "best match" for that keyword?
Here's an example of a search for FIFA. Notice the search box included with the result
Best Match isn't perfect. It didn't recognize Caribou Coffee. Also, the "best match" for Keen was a psychic site, Keen.com. But what about Keen shoes? They were at the top of the organic results below. Perhaps there shouldn't be a "best match" for that keyword?
Executive Moves: Merrell, Keen
Merrell and Chaco, both divisions of Wolverine World Wide Inc., have new team members, the brands announced Monday.
In the outdoor arena, Merrell promoted Greg Glover to key account manager with an outdoor specialty. He will be charged with growing the brand’s outdoor specialty retailer roster. Aaron Brown moved into Glover’s former position as national technical representative manager, responsible for all aspects of the tech rep team, experts on Merrell footwear, Merrell apparel and Chaco.
Tom Stolz has been promoted to national sales manager for Chaco, where he will manage Chaco’s U.S. sales force and will be responsible for all aspects of the selling effort in Chaco’s home market. Cindy Feinauer has become western regional sales manager for the brand, overseeing sales in the Rocky Mountains, Northwest and Southwest territories.
Peachy Keen
Keen has hired three new execs in sales, marketing and accessories.
Russ Hopcus will be VP of sales and global market development for the brand, in charge of building and executing distribution strategies to maximize the company’s potential in each market. He also will be responsible for developing the Keen business in current and emerging markets outside the U.S.
New VP of marketing Phyllis Grove will head global branding, marketing strategy and planning for Keen. And Sandy La Rowe is the business unit director of bags, socks and special projects.
In the outdoor arena, Merrell promoted Greg Glover to key account manager with an outdoor specialty. He will be charged with growing the brand’s outdoor specialty retailer roster. Aaron Brown moved into Glover’s former position as national technical representative manager, responsible for all aspects of the tech rep team, experts on Merrell footwear, Merrell apparel and Chaco.
Tom Stolz has been promoted to national sales manager for Chaco, where he will manage Chaco’s U.S. sales force and will be responsible for all aspects of the selling effort in Chaco’s home market. Cindy Feinauer has become western regional sales manager for the brand, overseeing sales in the Rocky Mountains, Northwest and Southwest territories.
Peachy Keen
Keen has hired three new execs in sales, marketing and accessories.
Russ Hopcus will be VP of sales and global market development for the brand, in charge of building and executing distribution strategies to maximize the company’s potential in each market. He also will be responsible for developing the Keen business in current and emerging markets outside the U.S.
New VP of marketing Phyllis Grove will head global branding, marketing strategy and planning for Keen. And Sandy La Rowe is the business unit director of bags, socks and special projects.
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