Shoe designer and world-class sailor Martin Keen struck out to create a shoe that would protect his toes from the bumps and jams inherent in sailing while at the same time deliver the breath-ability and quick-drying ability of sandals. That year he formed the Keen company to produce and sell the Newport, his version of a sandal with a patented protective toe cap. Footwear News labeled KEEN as the “Launch of the Year” and the company quickly grew.
Since the beginning, KEEN has been dedicated to innovation and conservation, from redesigning recyclable shoe boxes to creating 100% vegan shoes. Incorporating sustainable lifestyle practices is the goal of their new HybridLife campaign. Their website describes it:
“At KEEN, we’re an active outdoor company made up of people just like you… creating possibilities, playing outside, and caring for the world we live in. We believe that the outdoors is any place without a ceiling and create innovative products, allowing you to play in the outdoors, wherever that may be. Through our leadership and commitment to social and environmental causes, we hope to encourage and empower others to do the same. Create. Play. Care. It’s a way of life. We call it HybridLife .”
KEEN harnesses its own resources to put this campaign into practice. Many companies claim to use primarily recyclable and sustainable materials yet that was not enough for this young upstart.
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